✦ Coach & Minibus Hire Booking System

Stop pricing every coach and minibus job by hand.

Quote requests arrive from your website with every detail a price needs. The system works out the distance, prices it from your own rates and has AI draft the quote. Someone in your office checks it and sends it. Customers, invoices and fleet records sit in the same place.

Your rates, your vehicles, your brand
AI drafts, a person sends
Live at AJ Travel since Aug 2026
A driver in a suit loading suitcases into a black Sprinter minibus outside a red-brick hotel, while three passengers wait on the pavement with their luggage
New quote request16 passengers Β· Birmingham β†’ Heathrow Β· return Β· Fri 06:00
Came from Google Adssaved with the enquiry
Draft quote ready

Priced from your distance rates βœ“

Approve and send Edit first

Made for firms that quote per journey

  • Coach and minibus hire
  • Chauffeur and executive cars
  • Airport transfers and shuttles
  • Private hire priced per job
  • Group and school trip transport
Sound familiar?

The vehicles are the easy part. The quotes are where the day goes.

Every hire firm we talk to loses time in the same places, and loses jobs to whoever replied first.

Quotes

Every quote worked out by hand

Look up the miles, check the rate sheet, allow for the return leg, type it up, send it. Meanwhile the customer has asked two other firms for a price.

Missing details

"Can you do Saturday?" and nothing else

No pick-up, no numbers, no luggage. Before you can even start pricing, someone has to ring them back and ask.

Three inboxes

Enquiries lost between phone, email and WhatsApp

A voicemail, an email, a WhatsApp at 10pm. Nobody can see which ones have been quoted, so one slips. It's usually the big one.

Ad spend

Paying for ads without knowing which ones work

Google Ads, a directory listing, a Facebook boost. The bookings come in, but nobody can say what brought them, so the budget never moves.

How it works

From enquiry to booked journey

One request, followed all the way through, in one system. The green step is where your office stays in charge.

  1. The request comes in

    The customer fills in your quote form on their phone: route with postcodes, passengers, luggage, date and time.

  2. It lands on a customer record

    New or returning customer, the enquiry, and the advert or search that brought them.

  3. Priced and drafted

    Distance worked out from the postcodes, priced from your own rates, and AI drafts the quote.

  4. You check and send

    Someone in the office reads the draft, edits it if needed and sends it. Nothing goes out unseen.

  5. Booked, and on record

    The quote, invoice and documents stay on the customer's record, ready for the next trip.

What the office sees when a request lands

No retyping from an email. The request, the customer and the draft quote are already on screen together, with where the enquiry came from.

  • Every detail the customer gave, laid out the same way each time
  • A first-draft quote priced from your rates, ready to read
  • The advert or search that brought them, saved with the enquiry
  • The customer's earlier trips, quotes and invoices one click away
Illustrative example, not a live screen. AJ's real screens hold their customers and prices, so they stay private.
What's in it

Everything a hire firm's office does, in one place

Four parts that share the same records, so nothing gets typed twice.

Quotes

  • A quote form that asks for exactly what a price needs: pick-up and destination with postcodes, passengers, luggage, one way or return, date and time, and the occasion
  • Distance worked out from the postcodes and priced from your own rates
  • Quotes drafted with AI and checked by a person before they go
  • Complete requests, so nobody rings back to ask what was missing

Customers & invoices

  • Every enquiry, quote, invoice and document on the customer's record
  • Anyone in the office can see where a job stands without digging through email
  • Past customers picked up again with re-engagement, instead of waiting for them to call

Fleet & compliance

  • Compliance records for the vehicles in your fleet
  • Kept in the same system as your customers and quotes, not in a separate spreadsheet
  • Set up for your own fleet, from executive cars to 70-seat coaches

Can be added for your firm: online deposits, a vehicle availability diary, a drivers' view of the day's jobs. These aren't part of AJ's setup, so we'd build them to fit how you work.

Marketing & website

  • A fast website on the front, with a page for each service you offer, built to be found on Google
  • Every enquiry records which advert or Google search brought it in, so spend can follow what books
  • Moving off WordPress without losing rankings: AJ kept all 214 old addresses
  • Update pages with a voice note or a photo on Telegram, or through a chat in the admin
Running at AJ Travel

A Birmingham hire firm runs its office on it

AJ Executive Travel has run minibus and coach hire from Great Barr, Birmingham, since 2006. Their old WordPress site became this system in August 2026.

aj-travel.co.uk
AJ Travel's homepage: a black minibus under the heading Luxury Minibus Hire, a Get a quick quote now button, and the 4.8 star rating from 177 reviews in the header
AJ Travel's Get a Free, No-Obligation Quote page on a phone, starting with name, email, telephone and pick-up postcode
Travel Β· Birmingham, UK

What AJ's office works from now

  • The quote page collects the route, postcodes, passengers, luggage, journey type, occasion, date and time in one go
  • Each request becomes a customer, an enquiry and an AI-drafted quote that the team checks before sending
  • Every enquiry shows which ad or search brought it in
  • Service pages for minibus hire, coach hire, airport transfers, corporate travel and more
  • Runs on a server in AJ's own name, with backups copied off-site every night
Read the AJ Travel case study β†’
AJ Travel's quote form on desktop: full name, email, telephone, pick-up and destination with postcodes, number of passengers, luggage, journey type, occasion, and pick-up date and time
The quote form. Every field a price depends on, so the office never has to ring back.
AJ Travel's Birmingham Minibus Hire service page, with the 4.8 out of 5 rating from 177 Google reviews and a quick facts panel
A service page. One for each kind of hire, each written to be found on Google.

Live since 10 August 2026, with its Google rankings carried over.

AJ already had years of pages ranking for coach and minibus searches around Birmingham, and strong reviews. The new site kept both. The difference is what happens after someone asks for a quote.

214old web addresses kept working
4.8β˜…AJ's rating from 177 reviews, on every page
Own serverin AJ's name, not ours
Nightlyoff-site backups of the whole system
Set up for your firm

The same system, with your name on it

We don't hand you AJ's site with the logo swapped. Your vehicles, your rates and your branding go in, and the quote form asks the questions your office needs answered.

A call about how you quote

Tell us how you price a job today: your vehicles, your rates, what changes the price. We show you the system running and give you a fixed price and a timeline.

Set up as your firm

Your fleet, your pricing rules, your services and your branding. Quote requests and drafted quotes go live first, so you see it working early.

Live, with your old pages kept

We move your existing site across, keep your old web addresses working so your rankings stay, and show your team how it all works.

Yours to keep

Your system, not a monthly app you rent seat by seat

On a server in your name

As AJ Travel's is. Your customers and prices stay yours, and you can take them with you.

Backed up every night

Copies go off-site every night, so a bad day stays a bad day.

No per-user fees

Add office staff without paying more for each login.

Changes when you do

A new vehicle, new rates, a new service: the system follows the business.

FAQ

Questions, answered

Is this an off-the-shelf booking app?

No. It's the system we built for AJ Travel, a coach and minibus hire firm in Birmingham, set up again for your firm: your vehicles, your rates, your services and your branding. You don't pay per user, and it changes when your business does.

How does it price a quote?

From the distance of the journey, worked out from the pick-up and destination postcodes, using your own rates. On the call we go through how you price a job today, and your rules go into the system. AI then drafts the quote from the request.

Will the AI send quotes without us seeing them?

No. AI writes the first draft. Someone in your office reads it, changes anything that needs changing, and sends it. Nothing goes to a customer unseen.

Can customers pay online, see availability, or can drivers have an app?

Those aren't part of the setup running at AJ Travel. They can be added for your firm: our other systems already take card payments through Stripe and PayPal, and we'd talk through a vehicle diary or a drivers' view of the day's jobs on the call.

We have a WordPress site that ranks well. Will we lose our Google rankings?

Not if the move is done properly. When AJ Travel moved off WordPress we kept all 214 of their old web addresses working, so the pages Google already knew carried their rankings across to the new site.

Can we update the website ourselves?

Yes, without learning a website editor. Send a voice note or a photo on Telegram, or type into a chat in the admin, and the page is updated. AJ's team can update their site the same way.

Who owns the system and the data?

You do. It can run on a server in your own firm's name, as AJ Travel's does, with backups copied off-site every night. If you'd rather we host and look after it, we do that too.

What does it cost and how long does it take?

It depends on your fleet, your pricing rules and whether you need a new website with it. After a call we give you a fixed price and a timeline. We'd normally put quote requests and drafted quotes live first, and the rest follows in stages.

Book a call

Tell us how you quote today

A free 30-minute call. We'll walk you through the system running at AJ Travel and tell you honestly whether it fits your firm. We reply within 1 or 2 working days.

What you need

Rather pick a time yourself? Book straight into the diary, or message us on WhatsApp.