✦ Business systems

Your website is the front door. We build the business behind it.

Orders, quotes, bookings, customer records, staff screens and payments, built around how your business actually works. Your website sits on the front. Behind it, one system instead of WhatsApp, a notebook and five apps that don't talk to each other.

Built around your steps, not ours
Your data, on your server if you like
AI where it saves real time
New order #82 Saturday 14:00 · paid online 📊 Net profit this month after costs and expenses
Samarkand Bakery · Reports
Samarkand Bakery's admin reports: revenue, net profit, orders, a financial summary and revenue by category
Sound familiar?

The website takes the enquiry. Then the real work starts somewhere else.

Day to day

Orders in WhatsApp, prices in your head

Enquiries come in by form, phone and message. Quotes get worked out by hand, bookings live in a diary, and nobody can see the whole picture without asking you. It works until you're busy, and then things slip.

The usual fix

Five apps, five bills, no joins

A booking app, a CRM, a form tool, an invoicing tool, a spreadsheet to tie them together. Each is fine on its own. None of them knows what the others know, and you still copy things between them.

What we've built

Three systems, all running real businesses

Each one started with a conversation about how one business really works. Each can now be set up for yours.

For bakeries, caterers & food businesses

Food Ordering & Kitchen System

Your own pre-order system, with no marketplace commission and the kitchen side built in. Running at Samarkand Bakery, an Uzbek and Turkish bakery in Tetouan that bakes to order for weekend collection.

  • Ordering in English, French and Arabic, paid online or in cash
  • Collection days and times that follow the bakery's own rules
  • Loyalty accounts with cashback, reviews and promo codes
  • A production plan for the kitchen and costings down to each ingredient
  • Order alerts on Telegram, and customers can order in Claude
Samarkand Bakery admin: the product list with photos, descriptions, live status and prices, next to menus for orders, costings, ingredients, loyalty and production
For coach, minibus & chauffeur firms

Coach & Minibus Hire Booking System

Quote requests, AI-drafted quotes, customers, invoices and fleet records in one place. Running at AJ Travel, a coach and minibus hire company in Birmingham, behind their new website.

  • A quote form that asks for exactly what a quote needs
  • Customers, enquiries, quotes, invoices and documents in one place
  • Quotes drafted with AI and priced by distance, checked before they go
  • Fleet compliance records and which advert or search brought each enquiry
  • All 214 old web addresses kept, so their Google rankings carried over
AJ Travel's quote form: name, contact, pick-up, destination, passengers, luggage, journey type and date
For online & in-person schools

AI-Powered School Management System

LiveClass, our own platform, runs a school from first enquiry to final invoice. In daily use at The Forerunners Education, an online school.

  • Admissions, timetables and parent and pupil portals
  • Attendance taken automatically for Zoom lessons
  • Homework, and report cards with an AI first draft
  • Fees paid through each school's own Stripe account
LiveClass dashboard for a demo school: pupils, teachers, attendance and revenue
What goes into a system

The parts we build, put together for you

Every business needs a different mix. These are the parts we've built before and can put together around yours.

🧾

Ordering and payments

Menus or catalogues, rules for what can be ordered when, and payment by card, PayPal or on collection.

📅

Quotes and bookings

Forms that collect what you need, prices worked out by your rules, and every booking in one diary.

👥

Customer records

Every customer, enquiry, quote, invoice and document in one place, with who did what and when.

📊

Staff screens and reports

Today's jobs, the week's production, sales and profit, built for the people who use them.

📱

Customer accounts

Order history, loyalty and bookings, on a page that installs on a phone like an app, with reminders.

💬

Messages and alerts

Order emails, WhatsApp messages and Telegram alerts, sent when something happens, not when someone remembers.

✍️

AI that drafts, you approve

Quotes, replies, reports and summaries drafted for you to check and send. More on AI automation.

🔌

Claude and ChatGPT connector

Let customers order and staff run reports from inside the AI assistant. How connectors work.

🌐

Your website on the front

Fast, found on Google and built on the same system, so what customers see is always up to date.

Built to last

A system you can rely on, and keep

Your data stays yours

It can run on a server in your own name, and you can take it with you.

No per-user fees

Add staff without paying more per seat, as you would with most apps.

Backed up nightly

Your data is backed up every night, so a bad day stays a bad day.

Grows with you

New steps, new staff, a second branch: the system changes when the business does.

How it works

From how you work today to one system

We learn how you work

A call, then we write down your steps from enquiry to payment, and where time is lost. You get a fixed price and a timeline.

The most useful part first

We build what saves you the most time first and put it live, then add the rest in stages. You see it working early.

Live, and looked after

We move your existing data across, show your team how it works, and stay on hand for changes as the business grows.

FAQ

Questions, answered

Why not use an off-the-shelf app?

If one fits how you work, use it, and we'll tell you so. We build when it doesn't: when you're paying for five apps that don't talk to each other, or bending the business around software made for someone else. A bespoke system does your steps, in your order, in one place.

Do I own it?

Your data is yours, always, and the system can run on your own server. AJ Travel's runs on a server in their own name. If you'd rather we host and look after it, we do that too.

We have an old WordPress site. Will we lose our Google rankings?

Not if the move is done properly. When we moved AJ Travel off WordPress we kept all 214 of their old web addresses working, so the pages Google already knew carried straight over to the new site.

Will it work on phones?

Yes. Customers order and book on their phones, and staff screens work on a phone too. Customer accounts can be added to the home screen like an app, with reminders.

Can it take payments and connect to our other tools?

Yes. Our systems take payments through Stripe and PayPal, send email, WhatsApp messages and Telegram alerts, and connect to the tools you already use where they allow it.

Where does AI come in?

Where it saves real time, with a person checking: drafting a quote from an enquiry, a first draft of a report card, a summary of the week. And with a connector, your team and customers can use the whole system from Claude or ChatGPT.

What does it cost and how long does it take?

It depends on what the system needs to do. After a call we write down how your business works, then give you a fixed price and a timeline. The most useful part goes live first, and the rest follows in stages.

Book a call

Tell us how your business runs today

A free 30-minute call. We'll show you systems we've built and tell you honestly whether you need one. We reply within 1 or 2 working days.

What you need