A pre-order system for food made to order. Customers order from your menu on the days and times you set, pay online or on collection, and the kitchen gets a production plan for the day. It runs on your own website, so the customers stay yours.
Delivery apps are built for hot food now, from whoever is nearest. If you bake or cook to order, and your regulars order ahead, a system of your own suits you better.
Plenty of food businesses use both: an app to be found, and their own system for regulars and orders taken ahead.
If customers order ahead and you bake, cook or pack for a set time, the system fits the way you already work.
Weekend bakes, celebration cakes, bread ordered the day before.
Platters and event orders with notice periods you set.
Cooking from home on set days, without a stack of WhatsApp chats.
Orders taken ahead for collection at a chosen time.
The system can include lunch plans that customers pause or skip a day on.
Everything below is running today at Samarkand Bakery. We set it up with your menu, your rules and your branding.
Every item with your own photos, description, price and allergens.
Samarkand's runs in English, French and Arabic, right to left included.
Collection, or delivery if you run your own, only when your kitchen can.
Online payment (PayPal at Samarkand) or cash when they pick up.
An email confirmation, plus a pre-filled WhatsApp message with the order.
Installs like an app, with order history and reminders before collection.
Cashback on every order (5% at Samarkand), promo codes and automatic discounts.
A reviews page on your site, and review requests sent after an order.
The orders added up into what to make, so nobody counts by hand.
What to buy for the orders you've taken, worked out from the recipes.
Each item costed down to every ingredient, the energy to bake it and its packaging.
Update an ingredient price and the costings follow, so the margin is never a guess.
Notice periods, blocked dates, and days when only chosen items can be ordered.
Staff add an order by hand, so every order ends up in the same plan.
Simplified view. Figures are an example.
Revenue, net profit after expenses, best sellers, and your busiest days and hours.
Record costs as they happen, so profit means profit.
Every new order arrives on your phone the moment it's placed.
A Telegram assistant powered by Claude. Send a voice note to look up an order, see today's orders and stats, change an order's status or add an expense.
Samarkand Bakery bakes Uzbek and Turkish food to order in Tetouan, for weekend collection. Its customers speak English, French and Arabic, sometimes all three in one house. This is their system.
Customers order in their own language and get a reminder before collection. The owner gets a Telegram alert for each order, a production plan for the bake, and knows the profit on every item. Since October 2026, customers can order in Claude as well.
Read the Samarkand case study →Some customers now ask an AI assistant before they open a website. Add a connector and they can browse your menu, see which days you can do and place an order without leaving the chat.
The system is built. What we do for you is shape it around your food and the way your kitchen works.
Your menu, your days, your notice periods, how people pay and what the kitchen needs to see. Then you get a fixed price and a timeline.
Your name, colours and photos, your menu in your customers' languages, your collection rules and your payment account. The parts you don't need stay out.
Ordering goes live first. We show you and your staff how it works, connect the Telegram alerts, then add the kitchen side and anything else in stages.
A delivery app lists you next to everyone else, takes a share of each order and keeps the customer's details. This is your own pre-order system on your own website. Customers order from you, on the days and times you set, and their names, emails and order history stay with you. Plenty of businesses use both: an app to find new customers, and their own system for regulars and orders taken ahead.
No. We don't take a cut of your orders. When a customer pays online, your payment provider charges its usual fee, as it would anywhere. Cash on collection costs nothing.
Yes, that's the point of it. At Samarkand Bakery it handles weekend-only collection, blocked dates, notice periods per product and days when only chosen products can be ordered. Customers only see the days and times your kitchen can actually do.
Yes, if you do your own deliveries. Samarkand takes orders for collection and delivery at the weekend. We set the system up around when and how you deliver.
The ones your customers speak. Samarkand's runs in English, French and Arabic, with Arabic laid out right to left, and every product, email and confirmation exists in all three.
You do. Customers, orders, recipes and figures are your business's data. The system can run on a server in your own name, or we host and look after it for you.
Yes, as an optional extra. Samarkand Bakery's connector has been live since October 2026: customers browse the menu, pick a collection day and place an order inside Claude, and nothing is ordered until they've seen the total and said yes. It works in Claude today, and ChatGPT comes next.
It depends on your menu, your rules and which parts you need. After a call we write down how your orders work today, then give you a fixed price and a timeline. Ordering goes live first, and the rest follows in stages.
A free 30-minute call. We'll show you the system running at Samarkand and tell you honestly whether it fits your business. We reply within 1 or 2 working days.
Rather pick a time yourself? Book straight into the diary, or message us on WhatsApp.
Claude is a trademark of Anthropic, PBC. ChatGPT is a trademark of OpenAI. Other names belong to their owners and are shown only to say which tools the system works with. Ummah Design is independent and not affiliated with any of them.
