A trilingual ordering and operations platform for Samarkand Turkic Bakery

Anyone can use it without signing in. They can browse the menu with allergens, see which days and times collection is possible (and why a day isn’t), get an exact basket total, check the current offers and place a pre-order. Nothing is ordered until the customer has seen the total and the collection time and said yes.

Customers who sign in with their email and a 6-digit code get their own account in the chat. Their orders, loyalty points and details are there, and they can cancel an order while the bakery’s cancellation window is still open.

The owner signs in separately and can run the bakery from the same conversation: today’s orders and day plan, sales reports, product costing, closing a day, and editing orders, customers, products and blog posts in English, French and Arabic.

The answers aren’t walls of text either. The menu arrives as a card with the bakery’s own photos and + / − buttons, the basket total updates as you go, and a picker shows the days collection is possible. Once the order is placed, a Pay online button opens the bakery’s own payment page (PayPal today). Payment never happens inside the chat.

Letting an AI assistant into a live shop needs proper guard rails, so we built them into the server instead of trusting the assistant to behave. Sign-in runs through the connector’s own OAuth 2.1 server. No tool can delete a customer, a product or a blog post. Only cancelled orders can be deleted, and they can be restored. Every change shows a preview first and waits for a yes, and the owner gets a Telegram alert each time an admin change goes through.

There are limits on top of that. After 30 changes in an hour the connector stops accepting more. A price can only move between half and double its current value. An English edit to a product or post is refused unless the French and Arabic versions are saved with it, so the three languages never drift apart.

We submitted the connector to Claude’s connectors directory on 24 October 2026, and it’s in review now.

Customers ordering in Claude is the part people notice. For the owner, the bigger change is that the bakery’s data now sits next to everything else Claude can reach. One sentence on a Friday evening can turn the weekend’s orders into a prep list in a Google Sheet and put every collection time into Google Calendar.

Your business data, connected to the tools you already use, in one conversation.

That’s what we now build for other businesses too. If you run a shop, a restaurant or a school and want your customers to reach you this way, get in touch below.

Samarkand bakes for a community that speaks English, French and Arabic, sometimes all three in the same household. The catalogue runs deep, from samsa and borek to pide, gozleme, simit and seasonal cakes. Off-the-shelf storefronts couldn’t do it justice: they couldn’t mirror the entire site in Arabic with native right-to-left layout, they couldn’t handle weekend-only delivery windows, and they had no answer for the kitchen workflow that actually fulfils the orders.

We were asked to build something more like a tailored platform than a website, one that runs the storefront, the order book, the loyalty programme and the day-to-day kitchen ops, in all three languages, with as little manual content work as possible.

Rather than stitch together a generic e-commerce theme and a translation plugin, we built a custom storefront and back office tuned to how the bakery actually trades. Customers browse and order in the language they choose; the kitchen plans, costs and fulfils in the same system; and the marketing, loyalty and reporting layers all sit on the same data.

Highlights of the engagement:

• Full trilingual storefront with native Arabic right-to-left layout (not a translated overlay)
• Custom product catalogue with allergens, nutrition, multiple images, options with their own prices, product videos and per-product copy in three languages
• Order scheduling tied to the bakery’s real fulfilment calendar: weekend windows, blocked dates, public holidays, and days closed except for chosen products
• Loyalty programme with email-verified accounts and 5% cashback on every order
• AI-assisted content tooling so the team can add a new product or blog post in minutes, not hours
• Kitchen ops layer: daily prep cards, a recipe and costing editor, shopping lists and production planning
• Email order confirmations in the customer’s own language, plus a pre-filled WhatsApp message with the order details
• My Samarkand, a customer account that installs on the phone like an app, with push reminders before collection
• An AI connector so customers can order, and the owner can manage the shop, from a chat in Claude

Samarkand can now add a new product, ship a blog post or run a promo across three languages in a fraction of the time it would take on a generic stack, without ever opening a translation tool. The kitchen, the storefront, the customer list and the marketing all live in one place. As the bakery grows, the platform grows with it: more products, more languages, more channels, same single source of truth.