A premium Shopify store for a family-run brownie bakery

A brownie box isn’t a standard Shopify product. Every order is baked fresh, some boxes are collection only, and many are gifts. The store had to handle all of that without making the customer work for it, and it had to feel as premium as the box that arrives.

The name gives away how much the detail matters. One Sixty is the oven temperature, 160 degrees, where the brownies come out just right. We wanted that same care in the website.

The redesign puts the photography first, with close-up shots of the brownies leading the homepage and a soft, warm palette around them. Customers can browse by Classic, Loaded or Celebration, or head straight to the Hot Picks.

• Box sizes of 6, 9 or 12 brownies, chosen on the product page
• A choice of store pickup or shipping, with a date and time picker for collection
• A free gift message and a luxury ribbon option at the point of purchase
• Vegetarian, Freshly Baked and Halal labels shown clearly on each product
• Ingredients and allergens in their own tab, with a reminder for anyone with allergies to get in touch first
• A questions section on freshness, customising a box and dietary needs

One Sixty Bakes now has a Shopify store that feels as considered as its gift boxes, with room for new flavours and limited releases as they come. For a bakery selling celebration boxes, the big dates matter most. We’ve written about Eid campaigns for Shopify stores and Ramadan marketing for this very reason, and our Shopify AI automation service can run that marketing for you.

You can also see another food business we’ve worked with in our Samarkand Bakery case study. With the Shopify ChatGPT and Claude connector, customers can shop inside the chat too. For Shopify development on an existing store, have a look at Shopi5Pro.